The image is pretty much self explanatory.
This change is definitely good for the adwords advertiser as it decreases accidental clicks and it will probably convert better. However, from a publisher’s perspective, I’m not really delighted at the new changes.
Anyway, I guess we will be able to see the results of this new implementation soon. Some publishers might experience a drastic drop in earnings and well, some might not be affected at all. I’m sure the blogs will write a post about the results they are seeing soon.
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on Friday, November 16th, 2007
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