Couple of weeks ago, I received an email from Commission Junction (Monthly Newsletter) stating that Yahoo has now allow direct linking to merchant’s page in their Ads (YSM).
Previously, YSM did not allow any direct linking and a landing page is a must if you want to advertise with them. It took them so long to change their policy but better than never I guess.
I’m hoping the conversions will increase with this change as now you can send the visitors directly to the merchant’s site instead of having to set up a landing page. So that’s one less hurdle.
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on Wednesday, February 20th, 2008
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