What’s the difference between Search Engine Marketing and Search Engine Optimization (SEO) ? Well, the objective of both is quite the same ; getting more visitors to your site.I’ve never really tried to do some Search Engine Marketing (SEM) before but I do advertise with Adwords occasionally.
If you are looking for quick result, then SEM is the way to go because if you hire the right people, you can see the results immediately especially if Pay Per Click advertising (PPC) is used.SEO on the other hand, takes some time and in the beginning, you need to spend money on it.Once you are in the search engines top 3 position, you will get a steady flow of trafic (depending on your keyword’s popularity of course).After that, you need to do some work to maintain the position in the search engines.
If you would like to know more about SEM or SEO, then do check out the SEO Glossary.The best is a combination of both SEM and SEO I guess.
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March 17th, 2007 at 1:58 am
Another good method to increase traffic and site visibility is to use free advertising and link exchanges. A lot of bloggers nowadays are so amped up on ‘SEO’ and ‘SEM’ and ‘viral marketing’ that they forget about this simple and efficient method. I have used a couple of these since I have been blogging and found that they bring in a good amount of traffic without requiring much upkeep or money (always an added bonus). One of the better services that I have used is http://adgridwork.com because they allow content targeting and work with both Wordpress and Blogger. I’ve also dabbled with http://bla.st and found it to be a good directory as well. Hope these help.
-Nick
March 17th, 2007 at 3:27 am
I checked out adgridwork and it seems like the Ads are similar to Adsense.And on the example I saw on Adgridwork, it seems like the link exchanges’ links are not direct.I don’t think I’ll be trying that out anytime soon as I find such ads ugly (with description,box etc).But it’s great that they offer content targeting.Makes them stand out from other link exchange networks out there.
I think it’s easier for blogs to do some link exchange as bloggers are generally quite “generous” in linking up to other blogs.
Bla.st has a cool concept.Might submit my sites to it.